New Methods of Delivery—and When to Use Them

Whether we use a pencil or the latest technology, as digital artists we still need to develop creative to give our clients an advantage over the competition. Clients sell the same product to the same clientele—how do we help them differentiate? We have technology converging in many ways (architectural visualization, video games, real time)—how do we find the best way to make use of this convergence? Ultimately, as a creative agency or architectural visualization firm, we need to look for ways to show off products and environments that are visually more compelling so that they become the catalyst of this differentiation. Products such as 3ds Max software, Maya software, NVIDIA mental ray software, Revit software, AutoCAD software, and new emerging real-time technologies like Showcase software help with this problem, but that’s just the beginning. In this roundtable we will talk about why we follow these trends and where these new technologies will bring us. Is it all a fad? Will we find a real practical use other than entertainment? Will our clients end up showing us the way?