AU Class
AU Class
class - AU

Creative Direction for (Smart) Dummies—Buying Your Way to Creativity and Innovation

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    Description

    You may not have a creative bone in your body, nor some great repressed talent. It doesn't matter; this can't stop you from orchestrating the most incredible feats of creativity and innovation. Now, more than ever, everyone needs to be that much more resourceful and able to combine great engineering with creative finesse to market distinctive and appealing products. Whether it's regarding aesthetics, user experience, functionality, or even branding, everyone needs a piece of this. This session is presented by someone who has lived off of the fruits of other people's creative labor. He will teach you his techniques and the tools he uses to produce awesome.

    Key Learnings

    • Figure out your creative needs
    • Learn how to articulate those needs
    • Learn how to find, manage, and collaborate with the right talent
    • Understand what you get back and how to use it

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