Virtual Reality plus Mixed Reality: The Evolution of Storytelling to Story Living—Rolls-Royce, BBC, Nike, and Bjork

Sol Rogers will use REWIND:VR case studies to show the sort of work that is currently being commissioned and utilized—from architectural design and development to Rolls-Royce’s new Vision vehicles, BBC’s International Space Station Space Walk, and the launch of Nike’s new Soccer Team kit. You may remember the early, overhyped virtual-reality (VR) attempts of the mid 1990s that were expensive and unable to deliver a truly immersive experience—and in many cases, just left people feeling nauseous. This is the year where VR truly becomes a viable consumer product. So, what's changed in the past 20 years? Sol Rogers, CEO and founder of REWIND:VR, will look at the developments—from technology and platforms to smartphones and appetite for the medium. VR is no longer just a marketing gimmick. It's a serious industry predicted to have 170 million active users by 2018.