Augmented Reality: Enabling Technology for the Studio of the Future

Augmented reality—or supplementing real-life experiences with computer-generated images (think Google Glasses)—is a rapidly evolving market. A recent study released by CCS Insight predicts that the augmented-reality hardware market alone will reach $4 billion by 2018. As design studios consider how they can become more inventive and effective in the future, augmented reality is definitely playing a role as they consider how to blur the lines between physical and digital prototypes. In this class Brian Pene, director of emerging technology at the office of the CTO at Autodesk, Inc., shares insights into the trends and new technology that his team is researching and involved with. Specifically, Brian will talk about the new types of both input and display interfaces that have recently become available, as well as the possibilities with interactive real-time 3D experiences. He’ll also talk about how you can apply this technology to design problems of particular concern to automotive design, such as the improvement of perceived quality.