AU Class
AU Class
class - AU

Find Your Why and How with an Outcome Discovery and a Transformation Method

Share this class

Description

How come more than 70% of all change processes fail? Why is it so important to look not only at the technical side of a change, but especially at the people side of the transformation process? Projects fail—not because of the technology, but because people are not involved and/or do not realize why the change is important and what’s in it for everyone. This class will share simple best practices on how Autodesk works with its customers step by step to develop the important pillars of a change initiative. We'll present simple overviews and concepts-of-discovery workshops, as well as the tried and tested approach for successful change processes. This approach will be reinforced with a BIM for Manufacturing project that supports and confirms the theses of this lecture. Use this short presentation to analyze your upcoming change processes. Give your initiatives the right impetus and learn how your Autodesk team can also help you with these topics!

Key Learnings

  • Learn about the importance of transform challenges and why more than 70% of transformations fail to meet expectations
  • Learn how to develop a strong WHY for your transformations and why it is necessary for successful change
  • Learn how to find the desired value drivers and outcomes and define measurable added value as a strong basis for your change
  • Learn how to define a change management strategy and implement the right actions to achieve a positive change process

Speaker

  • Thomas Nagel
    Thomas: A digital visionary and catalyst for change Thomas core passion is using the power of digitalisation to reshape traditional business processes! Champion of digitalisation: Thomas has always been at the forefront of technological advances in business. With a strong belief in the transformative potential of digital tools, he has successfully integrated cutting-edge platforms such as Inventor, Fusion 360, Vault Professional and BIM360 into companies' workflows. His commitment to digitalisation is creating a digital mindset in teams to ensure the evolution from manual to automated, from traditional to futuristic ways of working. Master of project execution: Thomas is not only an idea generator, but also a doer. Whether he is managing the development projects or new product lines, he ensures that every project is executed with precision, on time. His hands-on approach to project management goes hand in hand with his keen ability to anticipate challenges and manage complex requirements. Agent of change: Thomas really shines in his role as an agent of change. He has always been committed to helping companies evolve. Leading by example, he has guided Claudius Peters through a transformative journey. His goals have always been clear and ambitious: reduce inefficiencies, increase quality and maximise customer satisfaction. A forward-looking view: As Operations Director, Thomas began building database-driven, interdisciplinary engineering, demonstrating his constant drive to merge the operational with the digital. As Chief Digital Officer, he visualised and realised the digital transformation. His commitment to digital innovation was further underlined by the consistent and successful implementation of revised digital business processes. Thomas has a vision where technology and strategy merge to create lasting, impactful change. His motto remains innovation and transformation.
Video Player is loading.
Current Time 0:00
Duration 31:16
Loaded: 0%
Stream Type LIVE
Remaining Time 31:16
 
1x
  • Chapters
  • descriptions off, selected
  • en (Main), selected
    Transcript

    THOMAS NAGEL: Hi there. My name is Thomas Nagel. I'm a customer outcome executive at Autodesk, as well as an agile coach at next agile coaching. Today I would like to present you the class, find your why and how with an outcome discovery and a transformation method. I'm a person who likes and loves changes and transformation, since more than 29 years. For me, changes and change management, something like this is like swimming. So at the beginning, you do not like it, you cannot swim. You get some lessons, and later on you get some training. And then you exercise with joy.

    And this is how I see changes in the business environment. And I like to support people, teams, companies in this changing environment or transformations, as well as in innovation processes. As I mentioned, since more than 28 years, I am working in digital transformation projects. The first 28 years, I was working for a company called Claudius Peters. They provide and engineer machines and process plans for producers of cement, gypsum, steel, aluminum. And my first task was to transform all workflows and all data from a manual workflow into a digital workflow in an ERP system.

    And since then, I had all transformation digital projects, transformation projects on my desk. And I was looking into how can we always improve efficiencies? How can we modify workflows to the customer internally? How can we improve customer experience? And over the last years, I was also looking from traditional project management and way of doing things into the agile way of doing things. And for sure, the internet of things. Today I would like to talk about transforming with Autodesk. How we work together, and how we offer help on the transformation activities of our customers.

    Over years and decades, we have always pressures. Companies, our customers, our companies, do have typical pressure since many years. Profitability, shareholder value has to be delivered. The risk needs to be reduced. Revenue needs to become bigger, or you need growth. And for sure, the efficiency should grow. But over the last years, there were many new things which came on top of it. So the digital disruption, industrial construction, COVID-19. And maybe also this skill shortage of digital skills, which is more and more important, which you need to develop more and more within your companies, with your colleagues.

    And for sure also, environmental and social governance and other things. So how great it would be that easily you could reduce design time, you could reduce build time. Your products would go faster to market. And everybody's aiming for this kind of benefits of outcomes of values when they do transformation projects. But, even if you try hard and many, many transformation projects are maybe organized in the proper way, more than 70% of transformations fail to meet the expectations.

    This is developed, or set also, by McKinsey. And it is so important to understand that not the amount of strategy of technology or executive vision will be the only important thing if the employees do not share, and they do not support these missions and they do understand why the change has to be done. Then you will not succeed. And also maybe modern engineers, modern designers, will have to have different skills then maybe the decades before. So they need to understand themselves as maybe part of a program and/or data Manager besides their engineering and design.

    At Autodesk, we look at different areas and different things which are important for the transformational approach. Value driver. So the value drivers are very important to align with your business strategy. And then you have maybe different outcomes, which are supporting your value drivers. Digital capabilities, as I just mentioned it, are very important that you even will be able to realize the changes of the digital transformation. And capabilities is a mixture of tools and workflows and skills of your employees. But if you develop great new things, how you would like to work, you install a new, maybe, solutions.

    And you develop new workflows, it is so important that you will be able to scale it and that your team is really adapting to it. So that everybody will use it. And to make sure that you are always on track, it is necessary and it is very important that you can measure the success and the way forward of your transformation. And also of your adoption, for example.

    And for sure you need to develop the skills from the as to is to as it should be. And go forward with this. And we define it in why and what, the upper part of the three items, and the who, when, and how. Because we say a project, a successful project, has always two sides.

    Let's talk about the why and what. So the other side, which I just tried to explain. Value drivers. This is what is important to you as a customer, for you as a company. The outcomes is what you want to achieve. Maybe you want to improve team collaboration. Maybe you want to improve and increase the hit rate or something like this. Capabilities is where you need to invest. It might be software, it might be tools, it might be the skills of your team, of your users, of your managers.

    The workflows is important that you develop a way. How shall we do work with the new way of working? With the transformation? With the change we have in mind, we would like to do. And finally, it's also important to have products and features and solutions. So technology, how it is used. And if you come from CXO level, you will start from a top down approach. But if you maybe look from a user level, you will look from the bottom to the top. And then you are looking also into, let's say, what do I want to achieve? How-- what is for me important, maybe to improve my operational efficiency.

    It might be to improve team collaboration, data hand over, reduce overall design time. Or you would like to reduce the risk for your project because you reduce errors and rework and meet customers design requirements. Or you would like to make more business. And this means that you can start from the top and you go maybe and look into different things you would like to develop, like value driver outcomes, capabilities, workflows, and products, features, and solutions. Or you start from the bottom and go to the top. Or you start in the middle and do something.

    And this is always, as we say, different levels of your business. So you have a user level, you have maybe a project management level, and you have a business level. And very often what we develop together with the customer, our main value drivers and outcomes. Let's put it this way, four fields where maybe a customer would like to work on. Everything we do with a customer must pay in one of these four fields. And it might increase operational efficiency, because we optimize the engineering workflows. Or we enable more transparency and quality workflows. Automate design processes, connect stakeholders.

    We do cloud collaboration and coordination and so on and so forth. Or maybe reducing risk, where we say, how can we make sure that we reduce costs, that we reduce additional time which leads maybe to some problems on site? Or maybe win more business or increase customer experience. All of these things we do develop together with the customer and say, hey, are these the main drivers where we always-- everything we do, what we do together will pay into these four fields.

    During my time when I was at Claudius Peters, and the last 10 years I was in charge of the operations, as well as Chief Digital Officer. I had, for example, a project with Autodesk where we said, OK. We developed over decades new Greenfield clinker coolers. And we tried to explain what our pains, what our gains with the Greenfield clinker coolers we had to engineer. We had to deliver. So explain in detail what might be steelwork, what might be equipment, arrangement for the equipment, what might be mechanical equipment. And taught Autodesk our pains, our gains, our jobs to be done.

    So that they were able to understand us in a way that they said, OK, we do understand what is your pressure. We do understand your way of working, your workflows, your technology. And let's go on and look deeper into it. And then all of a sudden in 2017, there was a big movement that we did not have Greenfield modifications no more. Now we had more and more Brownfield modifications. And then we said, OK, look.

    The business of Brownfield modifications of our clinker cooler is even more different than what we did before. And then again, we were looking into our typical workflows, we were looking into the job, which Claudius Peters had to do, has to be done to be successful, and where we are our challenges. Where we maybe meet the customer expectations, and how did we want to have it done or be done in the future.

    And what we developed then together, just as an example, is that we look with an agile way to implement BIM 360. And we were looking and starting step by step and saying, hey, we have some problems with our Brownfield modification. We would like to learn to scan the environment on site. And if we scan it, how can we send over 20 or maybe 30 gigabyte gig files. So that what I scan today, my team in Germany can start all over the next day to work on. And that we can do- measure everything.

    How can we collaborate with customers and internal with all the different stakeholders, like project management, engineering, cut engineer, automation engineer, and so on and so forth. And within a year, we were able just to go through even the workshop and the procurement and we developed BIM 360 as a platform for our suppliers. As well as a platform for the collaboration. And new workflows and the new way of working based on, let's say, the pains and the gains and the technology.

    Which we explain, which we are using. And then with the work and the cooperation with Autodesk. We were able to go a new path and develop step by step, let's say, work on topics which helped us right away.

    And this means that we-- this is not an example from Claudius Peters, but what it means is that we develop also then value people feed us. For example, team collaboration. We define a challenge together with the customer. We define maybe how a solution might look like. And then we are developing, in detail, the possibility. What is the result? What would be if all of our users or many users would use the solution, how big is the impact of, let's say, tomorrow's work compared to today's work?

    And what we develop now when-- since June last year, at Autodesk working as a customer outcome executive. And we developed, based on LUMA. LUMA is a design thinking platform with 36 methods. And based on LUMA methods, we developed and workshopped how we can easily try to understand the customer's pains and gains, jobs to be done. And developed a way which is important for the customer. What needs to be maybe done immediately, what is not important, what should be done maybe later, something like this.

    We developed a workflow-- a workshop to discover the outcome and the value metrics together with the customer. And for this, we have the possibility to do it for our workshop and understanding the customer. And the goal is always to have meaningful conversations. To understand the customer's jobs to be done, to understand their pains and gains. What are their priorities, what's in for them? So what is the value metrics? Why should they do something first, and what can be maybe done later?

    And it's an eight step workshop where we go through different methods from LUMA, as mentioned. So rose, thorn, bud is one method. And we use this method from LUMA. And to put it into the value proposition canvas context, which is developed by the company strategizer.

    And we develop, together with the participants of the customer, always the jobs to be done which are important for the group which is participating in the workshop. So, what makes your company, your job, your department successful? What is the most pressing items you have to get done? And also, what challenges, what problems, what pains is holding you up to become better or maybe to realize all your jobs which have to be done? And for sure also, the gains and what should be in future state. Is it the opposite of a pain, or is it something else you would like to wish?

    And so the different participants are working on it. If you would like to learn more about it, just go on the presentation, click on this link, and you will learn more about, let's say, the value proposition canvas. If you develop, then, with the participant or the participant mentioned all the points they would like to discuss, then we get into a clustering. So we find the right headlines, we find the clusters. Where we put all the points together and we describe the topics how the team would like to describe it, that everybody knows about it.

    And after voting, we go then into an important difficulty matrix portion. Which means we take 10 of the 30 or 20 or 50 topics, because the voting said these are the 10 items we should work on and look further on. And then we bring it into an order of, from the left hand side to the right hand side is, from low business impact to big business impact. And from the lower part to the upper part is, complex-- from easy to complex way of implementing.

    And then we go into the matrix and we develop the participants, develop a strong why. Why is this so important? And we choose maybe one, two, or three or four or up to six items. Where we develop this strong why. Why should we do this, what we develop here? And how it should look like. And finally very important is, what is in for the customer. So just imagine the adoption would be done. What would we be able to get out of it? Something like this.

    And this is the template, just to show you. The empty template. Both templates are linked in the PDF, which is part of the documents for the class. You can click on it, you can look at the templates, you can even get an idea what might be the content. How do we go forward with it? Something like this.

    Talking about the why and what is the first step. And it's so important because without a strong why, and without a strong business case, there will be also-- it will be difficult to understand and to transfer the meaning of the change. So the strong business case is the very important core. This means you need the outcomes, which are clear, which could be explained to maybe all team members or to your companies who-- or the people who are involved in the change. The value metrics. Very important that you really can explain and maybe show and later on measure how this change will impact maybe your lead time.

    How you can improve it and shorten it, or maybe shorten your time to market period. Or reduce your costs, or reduce the change orders, or be more, let's say, accurate with your time hand over. Something like this. So this is very important. But the second step is that I would like to talk about the who, when, and the how.

    And again. So, a good project does not contain only technology. Or maybe a new program. Or maybe a new workflow or something like this. It requires strong and good leadership and sponsorship. And that the sponsors and the leaders are standing behind the idea of what shall be changed. You need the project manager that you know exactly what has to be when by whom, what is the technology, what are the steps of my projects and something like this. And it requires also change management.

    Because change management is looking either into the organization and/or it's looking to the people who have to work with the new way-- with the new workflows. Or who are affected by the change. And what we did at Autodesk is we looked at a partner, Prosci, who is very experienced also with change management. And they have years, decades of experience. Many, many people trained. And a lot of good customers who went successfully through the change. But it must be also clear. For everybody who is thinking about change within, let's say, organizations.

    No matter if you are the CEO, if you are a people manager, a BIN manager, or whoever. Change is always an organizational change. And an organizational change is always starting with the individual change. Which means you have this typical curve, which you might also know from your private life. So if somebody is dying. A friend, a family member, you will go first into maybe a shock, a denial. Later on maybe an acceptance, depression phase. And then if you learn to live and accept the reality or the decision or also the change, then maybe you experiment maybe with a new way of working.

    And later on, you will be engaged, and then maybe you will be more efficient as before. So why do-- change often does not fulfill or meet the requirements or the goals, something like this. So normally you come from a status current. You have a transition phase. And you would like to have a future state, which you think is great and you have a return of investment calculation done. But the reality is very often that you start with current, the transition phase will be much longer than expected, and at the end you get maybe a Swiss cheese. Something like a Swiss cheese.

    So the future state is not that solid. It's not that good as you were thinking it might be because you did some calculations and so on and so forth. This is very often based on the fact that in many change projects, or in many projects with our customers from Autodesk, everybody is looking at the technical side. So the technical side is what we and our customers really do very well. They know exactly what they would like to have, they know the future, the solutions, the workflows, and so on and so forth.

    But very often the people side is maybe not considered, or even not considered enough. Which means, you have in every project, two sides of the project. The technical side of change, which I just mentioned, is very good, very often easy to go for. And the people side of a change. And there you need to understand exactly. So resistance, for example. It's always there. It's normal that resistance is there. And the people need to be informed. So you need communication plans to different stakeholders maybe at different times. You need a sponsor. So who is with us, who can support the change?

    You need a training or coaching plan, and a reinforcement plan to make the change solid and sticky. And that you hopefully get past, and many people on it. The ADKAR process is very important. You always need to create awareness. You start with awareness. Only if everybody who is involved will understand the nature of the change, why the change is needed, what is the risk if we do not change, then they might develop the desire for this project, or for the change. What's in for me? It's a personal choice to say, OK, I support it. I go to the next step, I would like to learn, I would get the knowledge. What it takes in my role to work in the future way, or to support the change.

    And if you use it then in your daily work, maybe on private projects and later on in your normal projects, you develop the ability. But very important also is that it will be reinforced. It means that your organization will find a way, a mechanism, to make sure that the people are using the new way of working. That the value which you develop, which you discover, that you really ought to capture. That you measure it. That you see where it is going well, and where do some people need some more maybe training and more-- it depends on what face they are sitting at. Do they have no desire to work on the awareness? If they have awareness and desire, work on the knowledge. And so on and so forth.

    And this means that the main part, which is responsible for the success of a project, is within your organization. Within the customer's organization. And it starts from senior leaders. And the sponsors of our project teams, which will design and develop and deliver for adoption and the usage. But also, every people manager of teams and groups. And maybe business areas, or POs who will be involved. Need to understand it, need to support it, and need to prepare their staff for all the different phases like ADKAR, like the different things which has to be developed.

    So, how could we start? So how do we start normally if customers are understanding? Also, why it is so important to work, not just on the technical side, but maybe also on the people side. So first of all, we go also-- have honest and open minded discussions with the customer. Please let us talk and know and discuss maybe your past transformations. And what was a success, what was maybe a challenge or no success, do you have change management office. What are the latest transformations you implemented? What went well, why did it maybe went well? Do you have the digital capabilities which you need in different business areas or geos, and what were the main blockers in the past?

    And what we offer then is also an easy, really an easy way of another workshop. Where we say, OK, let's talk to your people who are involved, or maybe a good split of people. Of users, managers, and whoever. And let's get an overview about how changes normally work in your company. And then we have an easy way of making, handing, using votes on different areas. Like leadership. How does a change normally look like? What do the people feel like? And we have there the areas also, empowerment. That maybe people have too many change-ups initiatives. They are not able to cope.

    Maybe the capabilities are not there. So you do not have race horses or something like this. And based on this fact that your team is voting on these cartoons, you learn and understand what might be your weakness in changes, or change transformations, and what are your strength within change projects. And what we do then also is very important. We develop a change story canvas. So where do you come from? Where do you want to go? Why is the change so necessary for your organization? What will be different in the past?

    How we will achieve this. What will be expected from you, and what are the next steps. And this must be explained in a proper way that everybody understands the change. Because you want to adopt fast so that quickly you can use the new systems, processes, and maybe job roles and workflows. So that many people are using it, that you have a buy-in that you really improve the proficiency and the teams get more performance, for example. Or you develop and you reach the outcomes you were looking for. And your stakeholders must be satisfied, something like this.

    And again, next steps would be talk about the why and what. So clarify your outcomes, your values. Talk about the who, when, and how. Which means that we would learn from you what are the important things we need to know. What were your successes and challenges in the past? And develop plans for you and together with you.

    So, these are the three phases where we would go through, based on the ADKAR process. And this is something to prepare an approach, to manage a change, and to sustain the outcomes and make it measurable the values which you try to achieve. And having successful project together where we can help you to become more or stay successful. And as we can be measured, and we can see if this project, if this cooperation went well.

    So what do you think? If it is something for you, do not hesitate. Contact me. Or just get into contact with me, or ask your questions later on. Thank you. Have a great day. Bye.

    Related theater talks
    ______
    icon-svg-close-thick

    Cookie preferences

    Your privacy is important to us and so is an optimal experience. To help us customize information and build applications, we collect data about your use of this site.

    May we collect and use your data?

    Learn more about the Third Party Services we use and our Privacy Statement.

    Strictly necessary – required for our site to work and to provide services to you

    These cookies allow us to record your preferences or login information, respond to your requests or fulfill items in your shopping cart.

    Improve your experience – allows us to show you what is relevant to you

    These cookies enable us to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we use to deliver information and experiences tailored to you. If you do not allow these cookies, some or all of these services may not be available for you.

    Customize your advertising – permits us to offer targeted advertising to you

    These cookies collect data about you based on your activities and interests in order to show you relevant ads and to track effectiveness. By collecting this data, the ads you see will be more tailored to your interests. If you do not allow these cookies, you will experience less targeted advertising.

    icon-svg-close-thick

    THIRD PARTY SERVICES

    Learn more about the Third-Party Services we use in each category, and how we use the data we collect from you online.

    icon-svg-hide-thick

    icon-svg-show-thick

    Strictly necessary – required for our site to work and to provide services to you

    Qualtrics
    We use Qualtrics to let you give us feedback via surveys or online forms. You may be randomly selected to participate in a survey, or you can actively decide to give us feedback. We collect data to better understand what actions you took before filling out a survey. This helps us troubleshoot issues you may have experienced. Qualtrics Privacy Policy
    Akamai mPulse
    We use Akamai mPulse to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Akamai mPulse Privacy Policy
    Digital River
    We use Digital River to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Digital River Privacy Policy
    Dynatrace
    We use Dynatrace to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Dynatrace Privacy Policy
    Khoros
    We use Khoros to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Khoros Privacy Policy
    Launch Darkly
    We use Launch Darkly to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Launch Darkly Privacy Policy
    New Relic
    We use New Relic to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. New Relic Privacy Policy
    Salesforce Live Agent
    We use Salesforce Live Agent to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Salesforce Live Agent Privacy Policy
    Wistia
    We use Wistia to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Wistia Privacy Policy
    Tealium
    We use Tealium to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Tealium Privacy Policy
    Upsellit
    We use Upsellit to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Upsellit Privacy Policy
    CJ Affiliates
    We use CJ Affiliates to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. CJ Affiliates Privacy Policy
    Commission Factory
    We use Commission Factory to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Commission Factory Privacy Policy
    Google Analytics (Strictly Necessary)
    We use Google Analytics (Strictly Necessary) to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Google Analytics (Strictly Necessary) Privacy Policy
    Typepad Stats
    We use Typepad Stats to collect data about your behaviour on our sites. This may include pages you’ve visited. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our platform to provide the most relevant content. This allows us to enhance your overall user experience. Typepad Stats Privacy Policy
    Geo Targetly
    We use Geo Targetly to direct website visitors to the most appropriate web page and/or serve tailored content based on their location. Geo Targetly uses the IP address of a website visitor to determine the approximate location of the visitor’s device. This helps ensure that the visitor views content in their (most likely) local language.Geo Targetly Privacy Policy
    SpeedCurve
    We use SpeedCurve to monitor and measure the performance of your website experience by measuring web page load times as well as the responsiveness of subsequent elements such as images, scripts, and text.SpeedCurve Privacy Policy
    Qualified
    Qualified is the Autodesk Live Chat agent platform. This platform provides services to allow our customers to communicate in real-time with Autodesk support. We may collect unique ID for specific browser sessions during a chat. Qualified Privacy Policy

    icon-svg-hide-thick

    icon-svg-show-thick

    Improve your experience – allows us to show you what is relevant to you

    Google Optimize
    We use Google Optimize to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Google Optimize Privacy Policy
    ClickTale
    We use ClickTale to better understand where you may encounter difficulties with our sites. We use session recording to help us see how you interact with our sites, including any elements on our pages. Your Personally Identifiable Information is masked and is not collected. ClickTale Privacy Policy
    OneSignal
    We use OneSignal to deploy digital advertising on sites supported by OneSignal. Ads are based on both OneSignal data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that OneSignal has collected from you. We use the data that we provide to OneSignal to better customize your digital advertising experience and present you with more relevant ads. OneSignal Privacy Policy
    Optimizely
    We use Optimizely to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Optimizely Privacy Policy
    Amplitude
    We use Amplitude to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Amplitude Privacy Policy
    Snowplow
    We use Snowplow to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Snowplow Privacy Policy
    UserVoice
    We use UserVoice to collect data about your behaviour on our sites. This may include pages you’ve visited. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our platform to provide the most relevant content. This allows us to enhance your overall user experience. UserVoice Privacy Policy
    Clearbit
    Clearbit allows real-time data enrichment to provide a personalized and relevant experience to our customers. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID.Clearbit Privacy Policy
    YouTube
    YouTube is a video sharing platform which allows users to view and share embedded videos on our websites. YouTube provides viewership metrics on video performance. YouTube Privacy Policy

    icon-svg-hide-thick

    icon-svg-show-thick

    Customize your advertising – permits us to offer targeted advertising to you

    Adobe Analytics
    We use Adobe Analytics to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Adobe Analytics Privacy Policy
    Google Analytics (Web Analytics)
    We use Google Analytics (Web Analytics) to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Google Analytics (Web Analytics) Privacy Policy
    AdWords
    We use AdWords to deploy digital advertising on sites supported by AdWords. Ads are based on both AdWords data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that AdWords has collected from you. We use the data that we provide to AdWords to better customize your digital advertising experience and present you with more relevant ads. AdWords Privacy Policy
    Marketo
    We use Marketo to send you more timely and relevant email content. To do this, we collect data about your online behavior and your interaction with the emails we send. Data collected may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, email open rates, links clicked, and others. We may combine this data with data collected from other sources to offer you improved sales or customer service experiences, as well as more relevant content based on advanced analytics processing. Marketo Privacy Policy
    Doubleclick
    We use Doubleclick to deploy digital advertising on sites supported by Doubleclick. Ads are based on both Doubleclick data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Doubleclick has collected from you. We use the data that we provide to Doubleclick to better customize your digital advertising experience and present you with more relevant ads. Doubleclick Privacy Policy
    HubSpot
    We use HubSpot to send you more timely and relevant email content. To do this, we collect data about your online behavior and your interaction with the emails we send. Data collected may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, email open rates, links clicked, and others. HubSpot Privacy Policy
    Twitter
    We use Twitter to deploy digital advertising on sites supported by Twitter. Ads are based on both Twitter data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Twitter has collected from you. We use the data that we provide to Twitter to better customize your digital advertising experience and present you with more relevant ads. Twitter Privacy Policy
    Facebook
    We use Facebook to deploy digital advertising on sites supported by Facebook. Ads are based on both Facebook data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Facebook has collected from you. We use the data that we provide to Facebook to better customize your digital advertising experience and present you with more relevant ads. Facebook Privacy Policy
    LinkedIn
    We use LinkedIn to deploy digital advertising on sites supported by LinkedIn. Ads are based on both LinkedIn data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that LinkedIn has collected from you. We use the data that we provide to LinkedIn to better customize your digital advertising experience and present you with more relevant ads. LinkedIn Privacy Policy
    Yahoo! Japan
    We use Yahoo! Japan to deploy digital advertising on sites supported by Yahoo! Japan. Ads are based on both Yahoo! Japan data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Yahoo! Japan has collected from you. We use the data that we provide to Yahoo! Japan to better customize your digital advertising experience and present you with more relevant ads. Yahoo! Japan Privacy Policy
    Naver
    We use Naver to deploy digital advertising on sites supported by Naver. Ads are based on both Naver data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Naver has collected from you. We use the data that we provide to Naver to better customize your digital advertising experience and present you with more relevant ads. Naver Privacy Policy
    Quantcast
    We use Quantcast to deploy digital advertising on sites supported by Quantcast. Ads are based on both Quantcast data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Quantcast has collected from you. We use the data that we provide to Quantcast to better customize your digital advertising experience and present you with more relevant ads. Quantcast Privacy Policy
    Call Tracking
    We use Call Tracking to provide customized phone numbers for our campaigns. This gives you faster access to our agents and helps us more accurately evaluate our performance. We may collect data about your behavior on our sites based on the phone number provided. Call Tracking Privacy Policy
    Wunderkind
    We use Wunderkind to deploy digital advertising on sites supported by Wunderkind. Ads are based on both Wunderkind data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Wunderkind has collected from you. We use the data that we provide to Wunderkind to better customize your digital advertising experience and present you with more relevant ads. Wunderkind Privacy Policy
    ADC Media
    We use ADC Media to deploy digital advertising on sites supported by ADC Media. Ads are based on both ADC Media data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that ADC Media has collected from you. We use the data that we provide to ADC Media to better customize your digital advertising experience and present you with more relevant ads. ADC Media Privacy Policy
    AgrantSEM
    We use AgrantSEM to deploy digital advertising on sites supported by AgrantSEM. Ads are based on both AgrantSEM data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that AgrantSEM has collected from you. We use the data that we provide to AgrantSEM to better customize your digital advertising experience and present you with more relevant ads. AgrantSEM Privacy Policy
    Bidtellect
    We use Bidtellect to deploy digital advertising on sites supported by Bidtellect. Ads are based on both Bidtellect data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Bidtellect has collected from you. We use the data that we provide to Bidtellect to better customize your digital advertising experience and present you with more relevant ads. Bidtellect Privacy Policy
    Bing
    We use Bing to deploy digital advertising on sites supported by Bing. Ads are based on both Bing data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Bing has collected from you. We use the data that we provide to Bing to better customize your digital advertising experience and present you with more relevant ads. Bing Privacy Policy
    G2Crowd
    We use G2Crowd to deploy digital advertising on sites supported by G2Crowd. Ads are based on both G2Crowd data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that G2Crowd has collected from you. We use the data that we provide to G2Crowd to better customize your digital advertising experience and present you with more relevant ads. G2Crowd Privacy Policy
    NMPI Display
    We use NMPI Display to deploy digital advertising on sites supported by NMPI Display. Ads are based on both NMPI Display data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that NMPI Display has collected from you. We use the data that we provide to NMPI Display to better customize your digital advertising experience and present you with more relevant ads. NMPI Display Privacy Policy
    VK
    We use VK to deploy digital advertising on sites supported by VK. Ads are based on both VK data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that VK has collected from you. We use the data that we provide to VK to better customize your digital advertising experience and present you with more relevant ads. VK Privacy Policy
    Adobe Target
    We use Adobe Target to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Adobe Target Privacy Policy
    Google Analytics (Advertising)
    We use Google Analytics (Advertising) to deploy digital advertising on sites supported by Google Analytics (Advertising). Ads are based on both Google Analytics (Advertising) data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Google Analytics (Advertising) has collected from you. We use the data that we provide to Google Analytics (Advertising) to better customize your digital advertising experience and present you with more relevant ads. Google Analytics (Advertising) Privacy Policy
    Trendkite
    We use Trendkite to deploy digital advertising on sites supported by Trendkite. Ads are based on both Trendkite data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Trendkite has collected from you. We use the data that we provide to Trendkite to better customize your digital advertising experience and present you with more relevant ads. Trendkite Privacy Policy
    Hotjar
    We use Hotjar to deploy digital advertising on sites supported by Hotjar. Ads are based on both Hotjar data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Hotjar has collected from you. We use the data that we provide to Hotjar to better customize your digital advertising experience and present you with more relevant ads. Hotjar Privacy Policy
    6 Sense
    We use 6 Sense to deploy digital advertising on sites supported by 6 Sense. Ads are based on both 6 Sense data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that 6 Sense has collected from you. We use the data that we provide to 6 Sense to better customize your digital advertising experience and present you with more relevant ads. 6 Sense Privacy Policy
    Terminus
    We use Terminus to deploy digital advertising on sites supported by Terminus. Ads are based on both Terminus data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Terminus has collected from you. We use the data that we provide to Terminus to better customize your digital advertising experience and present you with more relevant ads. Terminus Privacy Policy
    StackAdapt
    We use StackAdapt to deploy digital advertising on sites supported by StackAdapt. Ads are based on both StackAdapt data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that StackAdapt has collected from you. We use the data that we provide to StackAdapt to better customize your digital advertising experience and present you with more relevant ads. StackAdapt Privacy Policy
    The Trade Desk
    We use The Trade Desk to deploy digital advertising on sites supported by The Trade Desk. Ads are based on both The Trade Desk data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that The Trade Desk has collected from you. We use the data that we provide to The Trade Desk to better customize your digital advertising experience and present you with more relevant ads. The Trade Desk Privacy Policy
    RollWorks
    We use RollWorks to deploy digital advertising on sites supported by RollWorks. Ads are based on both RollWorks data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that RollWorks has collected from you. We use the data that we provide to RollWorks to better customize your digital advertising experience and present you with more relevant ads. RollWorks Privacy Policy

    Are you sure you want a less customized experience?

    We can access your data only if you select "yes" for the categories on the previous screen. This lets us tailor our marketing so that it's more relevant for you. You can change your settings at any time by visiting our privacy statement

    Your experience. Your choice.

    We care about your privacy. The data we collect helps us understand how you use our products, what information you might be interested in, and what we can improve to make your engagement with Autodesk more rewarding.

    May we collect and use your data to tailor your experience?

    Explore the benefits of a customized experience by managing your privacy settings for this site or visit our Privacy Statement to learn more about your options.