Building Design & Engineering

Construction

Construction Services

Digital Artist

Art Director

Architect

Visualization

Rendering

Animation & Visual Effects

CAD Management & IT

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Architecture, Engineering and Construction; Construction Services

2D/Graphic Artist; Compositor/Vfx Artist; Art Director; Architect; 3D Artist; Design Visualization; Rendering

Learn about good photography composition and how to compose your renderings

Render Like a Photographer

Industry Talk

Las Vegas

Media & Entertainment

FX Supervisor

Animation

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3D Artist; Visualization Designer; CG/Vfx Supervisor; Art Director; Architect; Visualization; Animation; and Entertainment

It's not enough to know how to create striking 3D renderings; you have to make images that really sell. To effectively sell your renderings, you need the knowledge of a photographer. This class will introduce worthy architectural photography principles and show you how to apply them to 3D renderings. You will learn how to translate good image composition, lighting, and staging to your renderings. This class will also discuss photographic phenomena (such as vignetting, barrel distortion, and glare), and we will cover how to fine-tune these photographic flaws to your advantage to create compelling visualizations that really sell.

Is That Really a Rendering?

It's not enough to know how to create striking 3D renderings; you have to make images that really sell. To effectively sell your renderings, you need the knowle

Architecture Services

Film & TV

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Architecture, Engineering and Construction; General Architecture. Engineering and Construction; Film and Television

3D Artist; Visualization Designer; Architect; Design Visualization; Architecture

You will learn how to identify good architectural photographs and renderings and how to create them based on principles of composition

AR/VR

Virtual Reality

Visual Effects

Immersive Design

Design

Movies

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Architecture, Engineering and Construction; Architecture

3D Artists & Animators; Visualization Designer; FX Supervisor; Art Director; Architect; Product Users; Virtual Reality; Visualization; 3D Rendering; Visual Effects; Rendering; Movies; Immersive Design; Design Visualization; Architecture; Animation; Industry Innovations

I will go through our exploration into VR.  Then describe a job request that Skanska gave us to create an ambitious VR tour in a short amount of time, how we achieved it, and the results.

Get That Animation into VR: A Case Study of Capitol Tower

I will go through our exploration into VR.  Then describe a job request that Skanska gave us to create an ambitious VR tour in a short amount of time, how we ac

CAD Manager

Teacher

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Architecture and Construction Service Providers; Architecture Services

CAD/BIM Manager; End User; Educator; Advanced Visualization

It's not enough to know how to create great 3D renderings. You have to make images that really sell, and to do that you need the knowledge of a photographer to really sell your renderings. This class introduces worthy architectural photography principles and shows you how to apply them to 3D renderings. You learn how to translate good image composition, lighting, and staging to your renderings. This class also discusses photographic phenomena such as vignetting, barrel distortion, and glare, and explains how to fine-tune these photographic flaws to your advantage to create compelling visualization that really sells.

Is That Really A Rendering?

It's not enough to know how to create great 3D renderings. You have to make images that really sell, and to do that you need the knowledge of a photographer to 

Walkthroughs

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Architecture, Engineering and Construction; Architecture Services

Visualization Designer; Animation; Design Visualization

Animation Breakdown

Animation for Architecture                        

Publishing

Games

Marketing & Advertising

Automation, Integration, & Customization

Customization

Video games

Software Development

Business Management

Architecture and Construction Service Providers; Media & Entertainment; Advertising; Publishing & Graphics Design; Games; Film & TV; Architecture Services

3ds Max; 3ds Max Entertainment Creation Suite

CAD/BIM Manager; End User; Advanced Visualization

This roundtable session is your opportunity to sit with other rendering experts from the industry and share your thoughts on the world of rendering. Discuss topics from inspiration and the 3D industry to rendering engine preferences and workflow processes. If you're passionate about rendering and 3D, this is the place for you.

Rendering Roundup

Roundtable

This roundtable session is your opportunity to sit with other rendering experts from the industry and share your thoughts on the world of rendering. Discuss top

Subtractive Manufacturing

If you are a designer in the architecture industry, you are probably familiar with Google SketchUp™. However, that software can only take you so far, and you really need images that will sell to your clients. This class can help you transition into using 3ds Max software. The class shows you how to set up your 3D files for importing into 3ds Max. You learn how to enhance your amateur images and turn them into professional-looking renderings using mental ray® within 3ds Max. We also discuss efficient workflows and processes for 3D rendering.

SketchUp Your Way into 3ds Max

If you are a designer in the architecture industry, you are probably familiar with Google SketchUp™. However, that software can only take you so far, and you re

Architecture and Construction Service Providers; Media & Entertainment; Advertising; Publishing & Graphics Design; Film & TV; Architecture Services

It is not enough to know how to create great 3D renderings. You have to make images that really sell, and to do that you need the knowledge of a photographer. This hands-on lab covers worthy architectural photography principals and explains how to apply them to 3D renderings using mental ray® in 3ds Max® 2014 software. In this lab, you learn how to translate good image composition, lighting, and staging to your renderings. We also discuss photographic phenomena such as vignetting, barrel distortion, glare, and other issues and describes how to fine-tune these photographic flaws to your advantage to create a rendering that really sells.

Is That a Photograph?

Hands-on Lab

It is not enough to know how to create great 3D renderings. You have to make images that really sell, and to do that you need the knowledge of a photographer. T

AU Classes

Render Like a Photographer

Is That Really a Rendering?

Render Like a Photographer

Get That Animation into VR: A Case Study of Capitol Tower

Is That Really A Rendering?

Animation Breakdown

Rendering Roundup

SketchUp Your Way into 3ds Max

Is That a Photograph?