说明
The architecture, engineering, and construction industry is undergoing an evolution, and industry and mainstream media are looking to fill their pages with rich content—stories about innovative people, projects, and products. You see many of your competitors earning meaningful coverage for their successes, but what about you? This inaugural media-training class will help customers and partners tell their stories and understand the competitive media landscape.
主要学习内容
- Gain a basic understanding of the differences (and value) of working across multiple storytelling channels (earned, owned, and social)
- Learn how to understand and work within the modern media landscape
- Understand how to define, develop, and deliver your stories to the media
- Learn how to engage media with confidence
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