Integrating automation, XR, and human expertise to drive the future of manufacturing

Bridgestone has been revolutionizing the tire manufacturing industry by modernizing equipment from as far back as 1949. Andrew Warren, Senior Manager for Engineering Services Support at Bridgestone Americas, shares how the company is leveraging new technology to enhance productivity and sustainability. Bridgestone's innovative approach, known as Bridgestone 3.0, integrates smart manufacturing practices to upgrade old machinery, improving quality and reducing downtime without the extensive costs of new equipment. Warren emphasizes the importance of human expertise in driving these advancements, highlighting the use of extended reality (XR) for training and the development of standardized processes to bridge generational knowledge gaps. This strategic blend of automation and human-centric innovation ensures that Bridgestone remains at the forefront of the industry, delivering safer, higher quality products while fostering a sustainable future.

About the speaker

Andrew Warren is Senior Manager for Engineering Services Support at Bridgestone Americas. He leads a team that supports the company with all needs related to CAD, extended reality, and engineering software, including support, training, implementation, consulting, licensing, and R&D for the company’s 4,500 users.  

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